This course builds on the training blocks established in the basic ‘Media Awareness and Telephone Training course’. Participants are introduced to media practices and approaches to shipping and asked to respond to media calls and intrusion. Where the basic course teaches participants to take calls and pass them to a company spokesperson or an established “information centre”, the ‘Advanced course’ starts the process of media engagement and in dealing with questions in a proactive way.

The course develops the concept of the “20 key question areas” that are of interest to the media and looks at ways of dealing with perception and reality in relation to these subjects. Setting the media agenda and the important technique of “bridging” are covered. Participants are able to practice both on the telephone and on camera. An introduction is also made to the ‘Down the Line’ television interview and ‘Press Conference.’

A realistic scenario is used in order to simulate many of the pressures of a real incident.

This course enables successful participants to move onto the ‘Advanced Television Training Course’ and fulfill the role of Company Spokesperson.

Sample Programme