Media Training
Advanced Training Course
 
  The MTI advanced media training course has provided training for over 1000 senior executives in the maritime industry. It is approved and promoted by INTERTANKO for their members and associate members.

The pressure of 'live' interviews in an incident context can be unnerving and intimidating. It is crucial that individuals expected to undertake media responsibilities be familiar with the media and the interview processes.

MTI course trainers and a broadcast journalist provide a high level of realism.

The objective of the course is to provide participants with the confidence to deal with hostile media to enable them to communicate fair and balanced reporting during an incident.

Realistic incident scenarios dealing with the potentially damaging situations are addressed during the course.

  

 


All major interview styles are covered: face-to-face, down the line, doorstepping and a simulated press conference.

* Down-the-line: a common form of interviewing used by the television/radio media which involves an interviewee being in one location with only the means of an earpiece and a camera as contact with his/her interviewer who could be on the other side of the world.

** Door-stepping: the recreation of a scenario where the interviewee must address the media as though they were camped outside his/her front door.


Objectives >

  The media training course has the following objectives:
· Training a front line team of spokesmen to protect the Company's most important asset - its REPUTATION - during a crisis.
· To give shipping executives greater confidence and practical experience in dealing with the media including 'live' television studio and location video/film unit techniques.
· To understand how professional broadcasters make programmes. To bridge the communications gap that exists between the media and the shipping industry.
· To identify areas in which the shipping industry comes under attack by media journalists.
· To playback, analyse and discuss the performance of course participants.

  Media Awareness Course >   Telephone Response Training >
 

A half-day seminar for up to 15 people is provided for those companies entering their vessels in the MTI response programme. The presentation outlines the major issues raised by the media during an incident and how it can affect the organisations involved.

It is designed for both office and sea-based personnel and looks critically at the roles of all those involved from receptionist to CEO.

The course also looks at the structure of the media response effort and the importance of establishing an offsite information centre.

Crisis Care Course >

This course is designed to train staff in the sensitive handling of distressed passengers, employees and relatives in the event of an incident.


 
During an incident, the front line handling of the telephone call is a crucial role.

The Telephone Response Training Course prepares those who have this responsibility how to respond, how to avoid creating an impression of disorder and how to optimise lines of communication.

It is critical that 'what to say' and 'what not to say' is clearly identified and tested. Specifically when dealing with the media, friends, relatives and operational issues.

This course is also suitable for senior fleet officers.
 
 
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