Training

MTI Network Social Media Training Overview

MTI Network provides reputation management to more than 7,000 registered vessels operated by 340 shipowning and managing clients.

In a world which is growing ever more networked and connected, ensuring that all our clients review their on-line presence and reputation is growing ever more important.

In light of this, MTI Network has developed a new training initiative for clients wishing to establish or improve their social media presence or be in a position to take an informed view of the benefits, or otherwise, in this fast developing field.

Why engage in Social Media?
• Participate in online conversations about your company in a positive manner
• Engage your current seafarers with news, information about your fleet and digital content keeping them informed and involved
• Attract new seafarers using online campaigns to develop recruitment
• Be seen as an open, informative and trustworthy company by releasing content for a network of interested stakeholders which can be valuable during a crisis or during ‘business as usual’
• It can be setup at minimal cost and maintained with marginal effort

How to engage in Social Media?

MTI Network will provide either a full day or half day’s training by our digital specialists to ensure that selected staff are appropriately trained to operate and supervise social media sites and output. The structure of a day’s training would follow the course outline below:

Social Media Awareness

  • Overview of existing social networks & trends
  • Opportunities in social media for your company
  • Reputational Risks
  • The advantages of engaging with Social Media and the pitfalls

Setting up a Social Media account(s)

  • Overview of opportunities and trends
  • Setting up an account(s)
  • Managing your account(s)

Engaging your audience

  • Social listening
  • Creating content
  • Identifying and engaging your audience
  • Creating a plan/What happens in a crisis

Measurement

  • Social media strategy
  • Analytics
  • Reporting – measuring your impact

Contact: donika.paskova@mtinetwork.com / william.marks@mtinetwork.com / +44 (0) 207 823 9444