In the event of an incident of any scale, having a strategic media response plan is vital if your company’s reputation is to be protected. Planning and preparation are the best defenses you can have.
The MTI Network is designed to work as a support network
for your company’s
media response plan by entering company and vessel details
into our world wide service.
- We keep comprehensive ship and crew specific details
held in confidence on the MTI Network database – only
for use following client’s instructions.
- All ships in the service are entered by name only into
the Lloyds Confidential Casualty Reporting Service providing
prior notification of reported incidents that are likely
to be in the news.
- Regular updates of this data by MTI and quarterly control
sheet checks on data, contact details, safety and environmental
policies. This allows us, if necessary, to assist you quickly
and accurately with media enquiries 24/7, 365 days a year.
We work with your company to formulate key messages in a crisis situation and provide effective answers
to areas of interest to journalists, for example: piracy, flags,
crew, safety, terrorism, D&A and many others. We believe
that every company should have answers to what we call “the
20 questions” to ensure you are able to effectively
communicate your company’s position in a crisis situation.
We also believe it is important to test a company’s
media response plan by integrating media response into company
drills, where we simulate intense media interest and provide
detailed assessments of how enquiries are handled when employees
are under pressure dealing with a vessel in crisis.