Train your people to act confidently and quickly. The media moves fast and so must you. A quick effective response following an incident is the only way to ensure that you obtain a 'share of voice' and get your message heard.

All MTI Network services are supported by a variety of media training programmes, for all levels of management from entry level media awareness training to advanced television courses.

Crisis Care training for companies involved with the carriage of ferry and cruise passengers is also provided.

Lloyds List:

“Journalists expect to be given a hard time when calling up about an accident with shipowners notoriously reluctant to divulge details and frequently impossible to reach at all. So it was a pleasant surprise to hear positive enthusiasm at the end of the line when we rang NYK to check up on one of their brand new containerships that had caught fire.

“yes, yes, we have all the information here. What do you want to know?” we were asked. “Is there anything else you need? Have we answered all your questions? We’ll get back to you if we hear any more.”

Now this is not normal behavior, even in this media conscious age. But in some respects the fire could not have come at a better time. For just a fortnight earlier crisis management guru Pat Adamson had put NYK’s London staff through their paces, preparing them for such an eventuality, and they were more than happy to try out their new skills.

In fact it was Lloyds List that didn’t come up to scratch. Adamson’s MTI had advised NYK that reporters were more interested in injuries, costs, and pollution.

Media Awareness and Telephone Response
Advanced Media Response Training
Advanced Television Training Course